MANGO PRESENTS ITS SPRING/SUMMER 2013 COLLECTION AS PART OF MANGO MAGNIFIED

MANGO PRESENTS ITS SPRING/SUMMER 2013 COLLECTION IN PARTNERSHIP WITH MANGO RCBC-Bankard Master Card. In photo: (l-r) Ms. Rosa Marie Gualberto; Director for Operations for MANGO, Mr. Oscar Biazon; president; RCBC Bankard and Ms. Kelly Santos; Country Supervisor; MANGO.

Photo by Ricky Castillo

MANGO, Spain’s most international fashion brand, presented its Spring/Summer 2013 collections at the Bonifacio High Street Central Amphitheater in Taguig, at a catwalk and cocktails party dubbed as MANGO MAGNIFIED.

Notable personalities in the Philippine fashion scene attended the event in their glamorous ‘summer gold’ attire as the brand also formally launched its new concept stores in the country and the new look of the MANGO RCBC-Bankard MasterCard, alongside the new collection.

This season, whites dominate over soft camaïeux in a single silhouette, while blacks are used to create a timeless graphic. Rigidity and fluidity are employed to achieve volume and proportion through exaggerated sashes which, accentuating the silhouette, give way to volumes of oriental inspiration. In menswear, these whites co-exist with soft indigos to create a smart and casual style fresco.

On this occasion, the catwalk featured over 80 outfits from MANGO, H.E. by MANGO, and MANGO Touch.

MANGO Touch, the brand’s premium line of accessories, opened the show with a vibrant display of gypsy-inspired pieces and on-trend tribal patterns and embellishments to amp up any look.

H.E. by MANGO followed suit with a gorgeous collection of classic and urban menswear. With smart and preppy checks and stripes shirts and casual trousers mixed with modern takes on outerwear such as cotton-washed trenches or jersey varsity jackets and accessories like skull-printed ties, the collection is a fresh juxtaposition of both classic and contemporary styles for modern men.

MANGO capped off the show with a three-part style segment of women’s fashion. The first collection featured a soft and cool tropical palette where pink, light peach and menthol were used on soft and fluid folky lines, re-embellished with crafty elements like crochets, guipures and laces. Then, vibrant colour combinations of aqua, blue, and yellow with ocean motifs in prints took the stage. Closing the show, natural fabrics in tone-to-tone summer whites with gold lurex for light and texture rocked the runway.

Guests were able to sample the delights of Bizu and Tous Les Jours and dance to the rhythms of Synima. The event was staged by SAGA events.

New concept stores

Last year was a momentous year for MANGO Philippines, opening seven new stores and launching the new concepts: H.E. by MANGO and MANGO Touch.

This 2013, the brand is not showing signs of slowing down. Right off the bat, MANGO opened four stores since the year started, with four more to go in the next three months to already surpass their fleet from last year.

January saw the opening of MANGO’s first store in Subic in Ayala’s Harbor Point. In February, MANGO opened two H.E by MANGO stores in Alabang Town Center and Bonifacio High Street Central adding to the brand’s network of more than 91 stores in countries including Spain, France, Italy, Germany, Singapore, Thailand, Malaysia and Indonesia.

H.E. by MANGO was created in 2008 to offer men a contemporary and modern fashion range. Its style is based on updating the classics by giving them the required touch of fashion, adapting the trends to a simple, everyday and urban style. Spanish top model Andres Velencoso steps into the shoes of footballer Gerard Pique as the brand’s face for this season.

MANGO Touch also opened in Bonifacio High Street Central in February, the third of the franchise in the country following stores in Power Plant Mall and Robinsons Magnolia.

With a network of over 47 stores globally, the MANGO Touch concept is based on an exclusive collection in which MANGO Touch accessories are displayed alongside best sellers of the MANGO brand. Design and quality are combined in a collection of original and contemporary accessories. The interior décor, logo and packaging also form part of the new store concept that MANGO is introducing. Pure materials are used in these new stores, such as brushed wood, wrought iron and neutral glass, which are combined with smooth and silky upholstery.

Opening soon are MANGO, H.E by MANGO, and MANGO Touch in the new Glorietta 2 and MANGO Touch in SM Megamall.

MANGO RCBC-Bankard

During the show, MANGO unveiled the new look of the MANGO RCBC-Bankard MasterCard. Models sashayed down the runway holding the newly minted card stemming from the partnership between the international clothing brand and RCBC-Bankard.

As the must-have card of Filipino fashionphiles – both men and women –, the MANGO RCBC-Bankard MasterCard is choc-full of perks, among them are: 0% installment at three and six months at any MANGO, H.E. by MANGO and MANGO Touch stores, exclusive members-only sales, priority access to the next season’s catalogue offers, and first-hand advice on promotions.

The MANGO card can also be used abroad, as MasterCard is recognized and accepted in over 210 countries and territories worldwide.

MANGO, which opened its first store in Barcelona’s Passeig de Gràcia in 1984, now has over 2,500 stores in 109 countries. It is Spain’s second biggest fashion export company and its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its stores, which benefit from a dynamic image in accordance with the personality of its customers, and represent the calling card for the brand.

MANGO currently has 24 stores in the Philippines, including its newest stores in Centrio Mall, Cagayan de Oro and Harbor Point, Subic. Meanwhile, H.E. by MANGO has three stores in Alabang Town Center, Bonifacio High Street Central and Power Plant Mall. MANGO Touch also has three shops in Bonifacio High Street, Power Plant Mall and Robinsons Magnolia.

MANGO has been the pioneering Spanish fashion brand in the online sector. Its first company website was created in 1995 and its first online store opened for business five years later, in the year 2000. The brand currently has its own trends blog, Keep the Beat, and is present on Facebook, with 4,300,000 fans, on Twitter, with 2 profiles (twitter.com/Mango and twitter.com/HeByMango) and on YouTube, with a Premium channel (youtube.com/mangofashion), on Instagram (@Mangofashion) and more recently on Pinterest (pinterest.com/mangofashion).