Wednesday, February 23, 2011


WHIRLPOOL CORPORATION OFFICERS (from left:) Ms. Ida Wong, Regional Product Manager; Ms. Joy Catiis-Cruz, Marketing Manager; Mr. Nixon Sioco, President and Mr. Chris Sioco, AVP for Sales.
Whirlpool celebrates 100 years of heritage and excellence in home appliances
Whirlpool Corporation is marking its 100th anniversary this year, commemorating its world-renowned legacy and excellence in the home appliance business. The company marks its most important year worldwide with the unveiling of a new logo, kicking off a year-long celebration of the company’s centennial.
“The 100th Anniversary logo reflects Whirlpool Corporation’s heritage, global reach and our plans for the future,” said Jeff M. Fettig, Whirlpool Corporation chairman and chief executive officer. “It’s a fitting symbol of the core principles of integrity and perseverance set by Whirpool’s Lou Upton, Emory Upton and Lowell Bassford when they introduced the first electric wringer washing machine in 1911. But while Whirlpool has a proud history, this is really about looking forward to the next 100 years and how the company will continue to improve home and family life for future generations.”
In line with the worldwide celebrations, Whirlpool Philippines has lined up exciting activities and promotions for its local customers, all geared at strengthening the company’s presence in the country for the years to come.
“As we mark Whirlpool’s centennial year, we are not only reminded of its longstanding heritage and excellence in the home appliance industry, but more importantly signals the company’s thrust to elevate and improve the quality of life of families around the world,” said Joy Catiis-Cruz, Marketing Manager of Whirlpool Philippines.
According to Cruz, the Philippine celebration of the Whirlpool centenary will be highlighted by new top-of-the-line products that will introduce Filipinos to a whole new level of elegance and comfort on the home. The products that will be launched “are designed to meet their need for home appliances that exude sophistication but are most importantly, durable and of very high quality.”