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Monday, August 29, 2011

GOLDEN ABC's (GABC) WHAT DO YOU "GET UP" FOR? CSR PROGRAM! (www.getup.ph)

What do you “GET UP” for? launching. (from l-r): Victor Platon of Childrens Hour, Tina Bardos of GABC, Patricia Magbanua of GABC, Nikki Balboa of GABC and  Efren Penaflorida of Dynamic Teen Company.

As the National Heroes’ Day quickly approaches, GOLDEN ABC (GABC), the parent company of the fashion and lifestyle brands such as Penshoppe, Oxygen, ForMe, Memo, Regatta, Tyler and its direct selling subsidiary Red Logo on its 25th anniversary recently launched its CSR “GET UP” program where ordinary people like you and me can be a hero in our own little way.

In making a difference in our society, GABC took time in an endeavor where they engages to its customer’s in raising awareness of its various advocacy’s in education, community building, environment and Arts & Culture. GABC, through it’s different brands is giving a chance for its customers to donate Php 25.00 for every minimum single receipt program of Php 1,000.00 to the advocacy program of their choice. This is a rare opportunity where donors can actually choose a donor recipient of their choice. They can choose from different foundations like Children's Hour, Habitat for Humanity, Dynamic Teen Company, Gawad Kalinga, WWF Philippines, Gawad Kalinga, Aklat Gabay and Museo Pambata. So what are you waiting for? Be a hero in your own little way and GET UP with your friends by visiting the GABC fashion brands in malls nationwide.
Customers must log on to www.getup.ph to be able to donate and learn more about GABC’s  advocacy and its partner institutions.      
   GABC officers as they welcome the online media personalities during the What do you "GET UP" for? launching held recently at the Museum Cafe in Makati City.

Dynamic Teen Company founder Efren Penaflorida as he talks about the importance of Corporate Social Responsibility in our world today. With so many problems our nation is facing today like poverty, crime, corruption, inequalities, child abuse and a lot more.....We cannot just ignore and not do something about it because they are part of the society we are living in and in one way or the other we are and we will be affected by it. "GET UP" 

Online media personalities together with Mr. Efren Penaflorida of Dynamic Teen Company as they pose in front of the camera during the Golden ABC's What do you "GET UP" for launching held recently at Museum Cafe in Makati city.           Text and Images by Ricky Castillo


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