Country’s longest-running marathon to donate shoes to public school children
Kicking off its 34th season this July, the National MILO®
Marathon sets its sights on an advocacy to inspire public school children to excel in sports by providing rubber shoes for deserving public school students across the country. In line with this goal, MILO® is inviting 200,000 runners to take the first step at furthering the cause by joining its racing events.
A portion of the registration fee of the National MILO®
Marathon participants will be allocated to the advocacy and in return, MILO® will donate the equivalent amount raised to add to the production of the running shoes. The event aims to raise 4,000 pairs of rubber shoes which will be donated to student beneficiaries who excel in sports and have balanced academic standing.
The inspiration behind the advocacy comes from previous MILO®
Marathon events in which a number of children participate in the marathon even without shoes. MILO® Sports Events Executive, Pat Goc-ong shares “MILO® is committed to helping more children realize their potential. It knows the importance of developing one’s talent and wishes to give these kids an opportunity to shine and achieve something for themselves.”
The National MILO®
Marathon experience is also made exciting with additional innovations this year. First, a more competitive qualifying time per age group category has been introduced for 42K Manila eliminations and 21K Provincial Eliminations. Secondly, state of the art timing chips, MyLaps will be given to 10K, 21K and 42K marathoners. Lastly, over 6 Million in total cash prizes will be given away to individual race winners and the fastest male and female champions, MILO® Marathon King and Queen stand a chance to win a Php 300,000 cash prize.
The 34th National MILO®
For more information. Please visit www.milo.com.ph