Today’s
generation of young individuals live in a world where it is easier to go out
and be inspired with the colors of life and the sounds its wonders make. This
kind of inspiration then serves as their fuel to show the world who they are,
celebrate their passions, and find strength to chase after their own dreams.
As
such, Caronia, the nail care brand of the hip and trendy, found a way to reach
out to these young and spirited individuals, and bring them together in
celebration of life, music, and the wonderful colors found in between. To do
this, Caronia presents the Caronia Sound of Color Music Festival.
The
culmination of the brand’s Sound of Color campaign, the
Caronia Sound of Color Music Festival aims to showcase the talent, the
originality, the creativity and the flair of five distinct bands that came out
on top of the I Love Caronia Jingle Contest. This contest aims to
search for the best band to make the most creative rendition of Caronia’s
jingle “Sharing your Passion.”
Part of the
final five acts in the festival is Felicity, a talented
pair out to show the audience how their own brand of artistry can turn the
typical into something extraordinary, as evidenced by their original take on
the Caronia piece. Another is Assets in Demand!, a band that
stood united despite coming from different backgrounds, only to tune themselves
into one beat, the beat of incredible sound.
Katrina and
Nicole, the two girls that make up Undecided, are set to capture
the crowd’s hearts with their impressive and unique rendition of the Caronia
jingle, while Merry Days, with their experience in doing covers of
Japanese songs, is out to prove everyone how great a performance is when given
an ounce of creativity and passion. Lastly, Claire, a band named
after an independent Filipina artist known for her soft and relaxing music,
delivers a hip, fun, and upbeat version of the Caronia jingle.
-more-
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Chosen
from a number of talented acts all vying to rock the main stage with their passion
and skill, these five finalists battle it out in hopes of winning the grand
prize of P70,000 in cash plus a trophy. The finalists also perform alongside
some of the most famous bands in the music scene today. These acts include
Banda ni Kleggy, Gracenote, and none other than Calla Lily.
With
The Sound of Color campaign, Caronia is combining the dazzling beauty
of color with the intensity of sound to present women with an infinite number
of possibilities with which they can creatively express themselves. With over
72 bright and trendy shades, Caronia highlights its nail polish collection as
tools that allow women to embody the dynamic and vibrant nature of the
different genres of modern sound.
“We’re
more than happy to have given these brilliant acts a chance of a lifetime
opportunity to perform in front of a crowd and to show everyone how easy it is
to be passionate about sharing your talent,” shares Olive Bolico-Soria, Brand
Manager of Caronia. “The first ever Caronia Music Festival is proud to feature
a truly impressive line-up of musicians and talented groups that are sure to
put up a rocking show like you’ve never experienced before.”
From
the funky to the classic, the energetic to the serene, the harmonic to the
loud, Caronia believes that the blend of color and sound, two timeless facets
of self-expression, are instrumental in inspiring women to share their passion
to the world.
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Caronia by Vibelle Manufacturing Corporation is
the pioneering and time-tested nail care brand for the hip and trendy. With
over 72 colors in its collection, women are given more opportunities to express
and channel their creativity. To get more information and updates about the
brand and the upcoming Sound of Color Music Festival, visit <caronia.com.ph> or
contact +632 751-5478 to
79.
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