BPI and SMART makes reloading even more rewarding with ‘BPI Load SMART and Win!’

Bank of the Philippine Island (BPI) partnership with Smart. In photo: (l-r) Mr. Alejandro N. Alejo; Brand Manager-BPI Express Mobile, Ms. Lissy Reloval; Assistant Product Manager, Smart Financial Services, Mr. Frederick M. Faustino; AVP, Mobile Banking Channel, Bank of the Philippine Islands and Mr. Lawrence Ferrer; Head, Financial Services-Smart Communications Inc.

The Bank of the Philippine Islands (BPI), through its mobile banking platform BPI Express Mobile, together with SMART Communications, Inc. have just introduced a mobile banking prepaid reloading promo that gives mobile banking clients a chance to win SMART Money cash credits.

Officially launched at the SMART Jump Experience Center in SM Megamall Cyberzone, the “Load Smart and Win” promo seeks to reward loyal users of BPI Express Mobile's SMS-based mobile banking through SMART. There will be three monthly draws wherein 75 clients get a chance to win 1,000 pesos* in SMART Money Cash Credits. Furthermore, there will be 10 lucky winners of 10,000 pesos* in SMART Money Cash Credits in the Grand Draw. BPI clients who are SMART and Talk ‘N Text subscribers can earn entries by simply reloading any SMART or Talk ‘N Text prepaid SIM using BPI's SMS-based mobile banking through SMART. During each covered date, clients will earn one (1) electronic raffle number for every prepaid reload transaction they make regardless of the amount loaded. All entries generated during each covered date will be included in their corresponding raffle draws.

	Covered Period	Number of Winners	Prize	Draw Date
Monthly Draw 1	October 15, 2013 to November 14, 2013	25	P1,000	11/28/13
Monthly Draw 2	November 15, 2013 to December 14, 2013	25	P1,000	12/27/13
Monthly Draw 3	December 15, 2013 to January 14, 2014	25	P1,000	1/29/13
Grand Draw	October 15, 2013 to January 15, 2014	10	P10,000	1/29/13

“This partnership of BPI with SMART solidifies our commitment to continuously offer fast, secure, and easy mobile banking to our mutual clients. Adding to this, we want to make even the most basic of transactions, in this case prepaid reloading, extraordinary by rewarding our clients with exciting prizes,” said Mr. Frederick Faustino, AVP, Mobile Banking Channel – Bank of the Philippine Islands.

“Through this promo, mobile banking services through the BPI-SMART partnership will become more than just a regular transaction – It will be rewarding. Imagine winning SMART Money cash by simply reloading your or your friends' prepaid numbers! We want consumers to realize that they get more than just a reliable service when they reload with us. This promo is both SMART and BPI’s way of rewarding our customers for their continuous patronage of our service,” said Mr. Lawrence Ferrer, Head of Financial Services – SMART Communications Inc.

With BPI Express Mobile's SMS-based mobile banking through SMART, BPI clients who are SMART subscribers can do their banking transactions on the go. Clients can do balance inquiry, funds transfers, bills payment, prepaid reloading, and SMART Money transfers directly from their mobile phones. Backed by the widest network coverage in the country, SMART enables BPI's clients to do their essential banking transactions 24 hours a day, 7 days a week.

To enroll in BPI Express Mobile SMS-based mobile banking, SMART subscribers only need to text “enroll<space>their 10-digit BPI, BPI Family Savings Bank, or BPI Direct account number<space>2-digit Joint Account Indicator (JAI)**” to 3274 and follow the instructions via SMS.

This promo will run from October 15, 2013 to January 15, 2014.

Per DTI-NCR Permit number 8821, Series of 2013.

For more information about BPI Express Mobile visit www.bpiexpressonline.com.

*Cash to be credited to newly created Smart Money Account
**Joint Account Indicator or JAI is the 2-digit number on the lower right portion on the face of the BPI ATM card.