3rd Jollibee Family Values Awards kicks off search for exemplary Pinoy families

On its 35th year, Jollibee continues to fortify its commitment to the Filipino family with a bigger and expanded Jollibee Family Values Awards (JFVA). Now on its third year, the JFVA pays tribute to five exemplary families nationwide who embody cherished Filipino values and serve as an inspiration to others through their good deeds.

For the first time this year, the search will also be open to OFW families across the globe via the Jollibee-Coca-Cola Global Pinoy Family of the Year award.  

“Kindheartedness, generosity, and love for others—these are just some of the qualities that make many Filipino families stand out from the rest,” said Jollibee Vice President for Marketing Harvey T. Ong. “What better way to mark our 35^th year milestone than to continue to pay tribute to Filipino families who have gone out of their way to help other people in their communities. The JFVA is our primary vehicle to inspire even more families to make a difference.”

The 3^rd JFVA was launched recently at Crowne Plaza Manila Galleria, through a forum entitled “Growing up with a Purpose: Social Awareness Begins in Every Pinoy Home”. Media guests and representatives from the social groups were engaged in a timely and relevant discussion that tackled the important role that families, especially parents, play in shaping good-hearted individuals who make a positive change and enrich the lives of others.

Sharing their insights at the forum were members of the 3^rd JFVA Board of Judges - Overseas Workers Welfare Administration (OWWA) Administrator Carmelita Dimzon; Public Affairs and Communications Director of The Coca-Cola Corporation Atty. Adel Tamano; inspirational speaker and corporate trainer Francis Kong; broadcast journalist Karen Davila; parenting and relationship consultant Maribel Sison-Dionisio; and Chaplain and Chair of the Management Committee for Public Service Integration of ABS-CBN Fr. Tito Caluag S.J. Other members of the Board of Judges include Department of Social Welfare and Development (DSWD) Secretary Dinky Soliman; Jollibee Group Foundation President Grace A. Tan Caktiong; TV host Christine Jacob-Sandejas; Jollibee Foods Corporation Country HR Head Theresa Jotie; and Jollibee Vice President for Marketing Harvey Ong.

Last year, the 2^nd Jollibee Family Values Awards received more than 1,000 nominations from all over the country. Winners included Mr. and Mrs. Emiliano & Anicia Guzman and family from Tondo; Mr. and Mrs. Romeo & Clarivel Banzuela and family from Dagupan City; Mr. and Mrs. Rey & Mae Ramos and family from Bacolod City; Mr. and Mrs. Alex & Anna Marcia Butic and family from Malaybalay, Bukidnon; and Mr. and Mrs. Jason & Jennifer Cardente and family from Zamboanga Sibugay.

This year’s five winning families and the recipient of the Global Pinoy Family award will each receive a cash prize of P100,000, a trophy designed by renowned brass sculptor Michael Cacnio, a 32” Sony Bravia LCD TV, and Jollibee gift certificates.

The 3^rd Jollibee Family Values Awards is made possible with the support of campaign partners and sponsors Coca-Cola, Crowne Plaza Manila Galleria, Holiday Inn, and Sony Philippines. 

Interested parties who wish to nominate model families – including their own - must accomplish the nomination form (available for free in all Jollibee branches nationwide or may be downloaded from JFVA’s microsite—www.jollibee.com.ph/familyvaluesawards), and answer the questionnaire on the nominated family's suitability and eligibility. Entries may be sent via mail to 3rd Jollibee Family Values Awards, Stratworks, Inc. 2/F Zaragoza Building, 102 Gamboa St., Legaspi Village, Makati City; personal delivery to any Jollibee store nationwide, or via email to 3rdJFVA@jollibee.com.ph.

Deadline of submission of entries is on or before August 31, 2013.

To know more about the 3rd Jollibee Family Values Awards, log on to www.jollibee.com.ph/familyvaluesawards. (PRESS RELEASE)