MILO CHAMP CAMP

MILO CHAMP CAMP CONTINUES ITS NATIONWIDE SCHOOL TOUR

MILO continues to reach out to more children across the country with the Milo Champ Camp School Tour, a year-long interactive sports program aimed at developing positive values among its participants.Instead of setting up camp at a certain venues like other sports clinics, Milo brings the clinics to the schools guaranteeing better participation and coverage. Champ Camp teaches grade pupils the fundamentals of three of the most popular sports in the country—basketball, soccer and softball—while providing a setting that not only promotes their physical development but also instills positive character traits such as camaraderie, sportsmanship, patience, perseverance, and teamwork.  These are values that build champions in sports and in life.The students are divided into three groups and are supervised by some of the country’s pool of selected coaches and trainers. The groups are later rotated, moving them to the training areas of the other sports.
 “The Milo Champ Camp aims to encourage school children to get into sports and help them learn the character forming values that come with it.” said Yvette C. Papasin, Milo marketing promotions and events executive, in Tuesday’s Philippine Sportswriters Association Forum at Shakey’s on UN Avenue in Manila.  “We want them to use sports as an inspiration to have an active and healthy lifestyle as they mature.” she added.  She also noted that Champ Camp has inspired numerous students with no previous training to pursue high-level athletics.  “After experiencing Champ Camp in their school, these kids decided to have serious and proper training in the sport of their choice.” added Papasin.
 Besides getting more children involved in sports, Milo has also set a program to help the parents develop a deeper understanding of sports and nutrition in kids.  Milo holds sessions on nutrition focusing on the daily nutritional needs of children.
 The Milo Champ Camp has so far completed 65 percent of its scheduled 700 stops—158

private and 542 public schools—this year, touring not only the Metro Manila and neighboring provinces but reaching as far as Southern Mindanao.
By December, the program will have reached about half a million children across the country.
 Milo Champ Camp ushers in its final quarter with a media conference at 11 a.m. on Thursday, September 30, 2010, at the Ponciano Bernardo Elementary School in Quezon City, with MILO Champion Athlete and national basketball team skipper Chris Tiu as guest.