ALL-NEW FORD FIESTA INTRODUCTION SET FOR THE PHILIPPINES

PHILIPPINES, August 16, 2010 – Ford's globally popular small car, the all-new Ford Fiesta will arrive in the Philippine market in October 2010, closely timed with the introduction of the much-awaited vehicle in other ASEAN markets, Australia, New Zealand and South Africa. Filipino customers will be able to choose between a sleek and stylish Ford Fiesta four-door sedan and a bold and sexy five-door hatchback in a total of six variants and eight sophisticated colors, all designed for a new generation of drivers with a taste for fun and freedom.

The all-new Ford Fiesta boasts of being irresistibly stylish with Ford’s state-of-the-art kinetic design. Surprising and distinctive from every angle, the two models are loaded with technologically savvy features and an engaging interior with never-before seen advancements in its category.

Available in two fuel-efficient I4 engines in either a 1.4L or 1.6L, it promises a powertrain and driving dynamics balanced for an altogether fun-to-drive offering. And as another first, the Fiesta also possesses Ford's innovative new best-in-class six-speed, dual-clutch automatic PowerShift transmission.   

“The arrival of the Ford Fiesta in the Philippines marks yet another milestone for us as we reveal the first product under One Ford in the Philippines and focus on  delivering great products, building a strong business, and contributing to a better world," says Randy Krieger, Ford Group Philippines President. “Today we launch the vehicle that will change the way our customer see and feel the Ford difference. With its irresistibly stylish design, first-in-class technological features and drive quality, extensive levels of safety and enduring value, the Ford Fiesta is testament to our commitment to offer only the best.”

The debut of the newest Ford global compact car follows a whirlwind series of introductions that started in Europe just over a year ago and has spread all over the world. Since its introduction, more than 1 million Fiestas have been sold globally.