A
new twist was added to San Juan City’s traditionalWattahWattah Festival when
residents were given an unconventional but very appropriate “blowout.”
This
year, the Basaan experience was made
more fun and comfortable with the inclusion of a huge dryer at the Plaza Mayor
along N. Domingo Street. The dryer became an enjoyable attraction as residents
and guests alike dried themselves up after having been doused with water.
In
partnership with P&G Downy, the dryer highlighted Downy’s quick-dry formula
that helps dry clothes faster. Fresh
towels were handed out afterwards to allow guests to experience the fragrance
and softness benefits of Downy Sunrise Fresh.
As
an added treat, Basaan enthusiasts
engaged in various basaan games that
involved wearing hydro-chromatic shirts. The first of its kind in the
Philippines, the Downy hydro-chromatic shirts bore hidden messages that could
only be seen when the shirt is wet. Finally,
shirts were also given away during the annual parade to complete the freshness
experience.
Downy
Brand ManagerNicole Villarojosaid
the San Juan Fiesta was an ideal opportunity to spotlight the advantages of
using Downy Sunrise Fresh, especially since the celebration occurs at the start
of the rainy season in the Philippines.
“During the rainy season, your clothes take longer to dry because of the
lack of sunlight. The prolonged wetness causes a "damp, musty" odor
to settle on the clothes. With Downy Sunrise Fresh, your clothes dry faster
even during rainy days. Downy Sunrise Fresh has a quick-dry formula that helps
dry your clothes faster, keeping them smelling fresh even as you dry them
indoors,” she said.
The
San Juan Fiesta is an annual festival celebrated in honor of St. John the
Baptist to commemorate how St. John prepared mankind for the coming of Christ
by baptizing them with water.Residents douse themselves and their friends with
water and participate in different basaan
games, while bystanders and commuters become targets of residents lining the
streets with water guns and hoses.
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