MABE Appliances Launching

MABE Appliances Launching. In photo: (l-r) Ms. Jane Lo; General Manager of Mabe International – Asia, Mr. Ramiro Perez; Director for International Sales and Business Development, Mabe International, Mr. Franklin Chan; General Manager, CYA Industries Philippines and Norman Reynoso; Marketing Manager, CYA Philippines.

With 100 million Filipinos in the world today, we are seeing a growing demand for homes, and with this comes the need to outfit these homes with appliances that will both ease the burden of housework for everyone and be reliable enough to last for years. Enter mabe, which, through its partnership with GE Appliances has been selling products to the Philippine market for years.

But the company, which enjoys a top-notch reputation and position in the American market and has since focused on expanding to Middle East, Europe and now Asia, officially launched its own line of appliances here in the Philippines on September 8, 2014. And that means a number of things for homeowners and partner retailers alike. The first is that, while the refrigerators, washing machines, dryers, air conditioners, and other appliances sold by mabe will have the same high quality and top-of-the-line features as their GE-labeled counterparts at a competitive price.

mabe boasts innovative designs and intuitive technology developed by their development center which is one of the largest and advanced in the world, and they believe this is the perfect time to launch their appliances in the Philippine market. 

“We are confident more than ever,” says Jane Lo, General Manager of mabe International – Asia.  “The economy is upbeat and the growth is projected to continue for many years to come.  More homes are being built, and a better quality of living is being sought by the market.”

According to Jane, mabe aims to improve the everyday life of as many Filipino household as possible. “We are aligned with CYA Industries, our local partner, on our go to market strategy. CYA mission is to deliver the world's best brands and products that provide comfort in everyday home living, keeping abreast of technologies that make them affordable and sustainable to as many Filipinos as possible.”