THE KINETIC ADVANTAGE IN YOUR BUSINESS

KINETIC ADVANTAGE LAUNCHING. In photo: (l-r) Mr. Aaron Ursolino; Project Manager, TNS, Mr. Rowell Santiago; Media Director, Kinetic Philippines, Mr. Gallen Yip; Research Director, Kinetic Philippines, Mr. King Lai, CEO, Asia Pacific, Kinetic China, Mr. Stanley Galex V. Cabrera; Director, Account Management   and Mr. Rey Inobaya; Managing Director, Kinetic Philippines.

With the proliferation of out-of-home media advertising means; one has to choose the most efficient and effective way to reach your target market. With the study given on out-of-home media (OOH) advertising… it turned out that it placed 2^nd to TV as the source of ad awareness for most consumers and with that, it opens doors for reaching more people and a possible turn of purchase for your brand. And speaking of out-of-home media advertising, KInetic Worldwide in collaboration with TNS Philippines, a leading global market research firm launched a pioneering research study in the country known as “Kinetic Advantage”. It reveals fresh insights on out-of-home media by looking at the consumer’s journey across Metro Manila. In an event attended mainly by marketing leaders from various industry sectors, media agencies and media vendors; Kinetic Worldwide Philippines officers stressed on the importance of out-of-home media advertising in enhancing media planning and buying by providing a more reliable set of information on how consumers move, who they are, and how specific out-of-home formats and initiatives are influencing their level of awareness.

Let your brands presence felt among consumers with Knetic Advantage. Reality is… with so much time we spent outside our homes going to work, school or having a business or personal meetings; we are caught in a situation to look what's around us especially those big letters in neon lights, posters, TV billboards, etc. And by this, out-of-home media advertising has gained ground in the advertising world.    

Mr. Stanley Galex V. Cabrera; Director, Account Management for Kinetic Philippines as he talks about what Kinetic Advantage can do to your brands image during the company’s launching at the Special Exhibition Hall of The Mind Museum in Global City in Taguig.   

Media managers and buyers, marketing leaders, website owners, press people, bloggers, etc. graced the launching of the Kinetic Advantage where they asked questions from the officers of Kinetic Worldwide on their findings about their study on out-of-home media advertising.