CUSINA IDOL 2013

The stage is set in the search for the country’s very first “Cusina Idol.”

 Banking on their various culinary skills and talents in the kitchen, the “Cusina Idol” competitors will clash in the most exciting culinary competition to date, with the objective of bringing home the honor and prestige as the very first “Cusina Idol” champion and a true kitchen idol.

A total of 10 finalists will battle it out in the cook off today at the GalaStars Culinary Studio of renowned Chef Sylvia Reynoso Gala here in Pasig City. Each finalist will cook one chicken and one seafood dish that they will prepare on site and will be given one hour to cook and present their dish to the judges. The finalists are also required to use Melawares, Perfect Dining, Bestware, Urban Kitchen, Rosseto and Loveramics products in the final plating of their dish.

Prior to selection, the finalists all went through a rigorous screening process after a single receipt purchase of P500.00 worth of Melawares, Bestware, Perfect Dining, Urban Kitchen, Rosseto, Loveramics and Sodastream, or a combination of said brands. They then received and filled out a contest registration form and answered a few questions as to why they should be the next “Cusina Idol.”

The panel of judges consists of distinguished culinary masters and personalities in the industry, namely, Chef Ernest Reynoso Gala, Chef Sylvia Reynoso Gala, Chef Jill Sandique, Chef Danny Dela Cuesta, Vice President for Sales and Marketing of Superb Catch, Inc., (SeaKing), Jennifer Uy, and Vice President-Advertising Sales of Business Mirror Group of Publications, Marvin Estigoy.

The first “Cusina Idol” champion will get a total of P500,000 worth of kitchen showcase from Melawares, Bestware, Urban Kitchen, Perfect Dining, Urban Kitchen and Sodastream and will also be featured in a magazine and in the country’s top newspapers.

“We are quite excited with the holding of the ‘Cusina Idol’ cook off because this will give the finalists a chance to showcase their talents and skills when it comes to cooking, which can be a great asset in achieving their goals and charting their future careers in the culinary sector. It is also a chance for us and the public to witness our customers’ brand of culinary talent. Who knows? The next best and brightest star in the culinary world may come from these guys,” explains Charmaine Chua, General Manager of CDC Manufacturing Corporation, makers of popular tablewares brand Melawares and other quality tableware since 1969.

Sponsors of “Cusina Idol” organizer include Superb Catch, Inc., makers of the “Sea King” brand of seafood products, appliance brand Westinghouse, Uni-Fab Metal Industries, Inc. for the cook ranges, San Miguel Pure Foods Culinary Center and Magnolia, Business Mirror Group of Publications as media partner and GalaStars Culinary, which serves as official competition venue.

From a company that sourced its products through importation, CDC Manufacturing Corporation now carries 4 brands, namely, Melawares, the classic brand that carries high-quality melamine tableware products, Bestware, its affordable line of tableware products, Urban Kitchen, the company’s modern brand that carries food service products outside of melamine tableware, and Perfect Dining, the company’s exclusive brand for the SM chain that carries high-end melamine products, on top of being the leading manufacturer of customized dinnerware for Quick Service Restaurants serving the biggest names in the food industry.

For more about Melawares, visit www.melawares.com.