GARDENIA'S "HAPPY BREAD DAY"

In celebration of “World Bread Day” men and women around the world marked a particular day where they celebrate and give importance to bread and the way of sharing love through bread to friends, families and to the community where they are living.

Bread is one of the most common food that we human beings eat and consume regardless of our race, language and color. It is so basic that even our Lord Jesus Christ typifies or likened himself to it (bread) when he said: “I am the Bread of Life”. Bread as we know it has a lot of classification or type such as white bread, brown bread, whole wheat bread, multi-grain bread, rye bread, sourdough bread and a lot more. Different it may seem, but the purpose still remains and that is to satisfy one’s hunger. And that is the very reason why Gardenia Philippines launched the G-Lock Collage whose primary purpose is to alleviate the sufferings of our brothers and sisters who are in dire need of food and other basic things in life.

Gardenia officers: Mr. Simplicio Umali Jr., President and General Manager of GBPI together with Mr. Nestor Constancia, Marketing Manager of GBPI as they pose for a photograph during the unveiling of the “G-Lock Collage” where ordinary people like you and me can be a part of Gardenia’s Corporate Social Responsibility (CSR) effort to be of help to our fellow Pilipino especially those who are in need. By doing so, every Gardenia bread that we purchase has its corresponding value, where each G-Lock is equivalent to one loaf of bread, then the total G-Lock that will be earned with its loaves of bread equivalence will be donated to the chosen charity organization by Gardenia officers.                                                                                                                    

The actual picture of Gardenia’s bread processing plant where they manufacture and produce bread of different kinds. It is so clean that any pharmaceutical company of international standard can manufacture medicine in it. Gardenia’s bread processing plant can produce 650,000 loaves of bread a day, enough bread to supply the needs of the consuming public in the greater Manila area and its neighboring cities.
Text and Images by Ricky Castillo